Author : Kingsley Mayor Omenaiko
A contract proposal is a document stating the feasibilities of a project, it’s cost and execution plan. It gives details on how one plans to carry out a particular project.
Most times, people get to lose contracts because of poorly prepared proposals. One’s business proposal should be comprehensive and lucid
It must not be ambiguous or scanty. It should map out the financial requirements of the project in mind and as well the best strategy of executing it.
Sometimes, the reason you fail is because you do not seek mastery well enough before executing a task.
Majority of the things that we lose in business is because of lack of thorough. We must be very objective when preparing any business document, not just a proposal alone.
A lot of entrepreneurs never really hit it big because they keep running around average clients. No no no.
Step up your game as soon as possible and hunt high Net-worth CLIENTS via proposal mastery.
Some individuals who possess no skill even bag huge Government contracts simply by gaining proposal writing mastery.
3 Most sort after proposals
Below is a list of three most sort after proposals:
1) Freelancing Proposals (for writers, coaches, social media managers, developers, government contractors, artist, etc)
2) Research Proposals (Scholars, students, etc)
3) Sponsorship proposals ( NGOs, Initiatives, e.t.c)
4) Government proposals for contract on infrastructure.
To start with, let me introduce you to this formula which I use to win almost every contract I am interested in :
Extra Drama + Compelling Proposal + Follow Up = Winning the Contract
Never submit a proposal without initiating extra drama. By that, I mean you have to make sure your proposal isn’t submitted like the rest.
Plus, Submit your proposal with a lollipop. Yes, I said lollipop. It would give the receiver a big laugh, thus storing your name/organisation in their heads.
Plus, submit your proposal with a customized envelop that has a nice photo of the company team or MD – it gives a personalised feel.
Plus, offer to buy the secretary lunch. See ehn, when a secretary decides to take your proposal personal, your chances of acceptance automatically sky-rockets.
The director run the office while the secretary run the director.
Depending on the organisation, budget or personality any of the above ‘extra drama’ strategies works perfectly.
Except your proposal is COMPELLING, it would definitely end up in the trash can.
Proposal writing have no particular format – just principles!
The following three things are what the recipient of your proposal will be looking to glean from it.
Think of these as the roof, walls, and foundation of your proposal:
Information about you/your company
Who are you, what are your qualifications, and why would a potential client pick you over your competitors?
Demonstrated knowledge of the problem
Show that you’ve listened and done your research. You know what the client needs.
Pricing and Methodology
How exactly are you going to solve the client’s problem, and how much is it going to cost?
In order to buttress my point further, I will list out some things that should appear/ not appear on your proposal either by mistake or intention.
- Thou shall not fail to get to the point (especially within the first few seconds), for you are expected to be sharp and cut right to the chase.
- Don’t make any soul solve complex analysis trying to understand your points, for people have no energy to dwell on a proposal.
- Thou shall not tweak just names and sending the same proposals to different organisations would keep getting bounced.
- Ensure you cross check with a third party for grammatical, lexical or structural error.
- Make sure you over emphasize the clients return on investment (ROI) for every man is selfish.
- Always slack in highlighting why you’re the best person for the task, but refrain from talking bad about competitors.
- The proposal must not be about yourself or company. Use less of ‘I/We’ and more of ‘You/Your’.
- As much as possible avoid giving scanty execution details in the proposal for you’ve to prove competence to clients.
- Try and make the proposal layout visually appealing, crisp, and well-organized.
- You must not fail to give a strong call to action and request feedback for it would render all previous contents almost useless.
Verily, i say unto you, what shall it profit a man to gain a compelling proposal and loose the contract because he lacketh effective follow up.
If you applied the processes above, follow up should be stress less because your proposal already stand out.
Also, you’ve to develop a thick skin because no matter how unique your proposal seems, it may still get rejected, ask Tony Robbins, Grant Cordone, Steve Harris etc.
Learning to absorb rejection isn’t optional, it’s a MUST if you HAVE to succeed in life and business.
What’s standing between you and your contract is simply six words – ACTION.
The uniqueness of your business proposal is very imperative and should not be avoided. Once you have managed to follow these steps, then ensure you monitor it to the last.
I draw the curtain to a close. Drop your questions in the comment section. Kind regards.