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An introductory Approach to Digital Marketing and it’s Applications


An introductory Approach to Digital Marketing and it’s Applications

In our world today, the internet has taken over the means through which every activity is been done. We use our smartphones, computers, tablets, TVs and games consoles to access the internet for all kinds of reasons.

Some believe that the internet is a welcome development, while some are insisting that the internet has done more harm than good.

Amidst the ambivalence, there have been a new Introduction to marketing means and patterns. This has led to the birth of what is called DIGITAL MARKETING.

Before I begin to talk about the excerpts of digital marketing, let me quickly give a vivid definition to what it is all about. As we are know that currently there has been an automation of many platforms and marketing is not left out.

What is Digital Marketing ?

Digital Marketing is any Marketing effort designed to be anchored through the internet and with the aid of internet enabled devices.

Speaking from the business prospective, I would say that digital marketing is a welcome development and as such has come to stay.

Lots of business owners are already incorporating it to the smooth running of their businesses, especially those that their business has to do with direct sales.

Why is Digital Marketing important ?

The importance of digital marketing cannot be overemphasized. The truth remains that it has proven to be an effective way of selling products to a large expanse of customers.

Therefore, Digital Marketing is important in the following ways:

  • Digital marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money.
  • It also gives smaller companies an opportunity to compete with their huge rivals, allowing them to use data and insights to target customers.
  • Factually, It makes Marketing and sales to be easily done from any choice location
  • Practically it is less expensive than the manual means of Marketing
  • It is very fast in reaching targeted customers, since the projection of people surfing the web is estimated at 4.5 billion

For Instance, when the COVID-19 pandemic first broke out, businesses were shut down. But Digital Marketing enabled entrepreneurs and companies to continue their operations via online terminals.

What are types of Digital marketing ?

Undoubtedly, Digital Marketing is more Successful when professionals come together to anchor it. It is an activity that is borne out of team work projected towards meeting the goals of a specific business.

They types of digital marketing are listed below:

Social Media Marketing (SMM)

This is the use of social media platforms in the projection of Marketing activities. Today, a lot of people have resorted in the use of social media websites and applications like Facebook, Twitter, Instagram, LinkedIn, WhatsApp, Pinterest, etc to market and sell their products and services.

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Electronic mail

Given that 99% of consumers check their email daily, it’s no surprise that it’s still such a popular way of marketing.

Professionals in this area focus on building mailing lists, segmenting customers, targeting and personalising emails, and improving open and click-through rates.

Online ads

Online ads require a considerable amount of insight and planning. Many people use ad blockers to silence adverts on web pages, but networks such as Google Display Network and Facebook’s Audience Network mean ads are once again relevant and less intrusive.


Affiliate marketing has become incredibly popular over the last few years. Essentially, this method encourages people to promote other people’s products.

When this promotion results in a sale, the affiliate gains a small amount of commission.

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Search Engine Optimization (SEO)

Search Engine Optimisation is the art of understanding how sites like Google index data, and optimising the page and its content to increase quality web traffic (visitors).

The goal of SEO is often to make a page or website appear as high as possible in search engine results pages without having to pay for it.


An estimated 3.5 billion people around the world have a smartphone. These devices have changed the way we think about marketing, opening up countless opportunities to reach potential customers.

Mobile marketing focuses on using a variety of methods to advertise and promote products and services..

How to get a job as a Digital marketer

The field of digital marketing has many routes into it. Whether you already have an existing skill set or are hoping to build one, you’ll find plenty of opportunities to learn and grow.

Below, I have outlined some of the things to bear in mind when you’re considering a career:

1) What area do you want to go into ?

The first thing to decide is which area of digital marketing you want to focus on. Definitely, an all-round knowledge is always going to be beneficial, but when you’re first starting out, a more in-depth understanding of one area can help.

2) What skills do you need ?

One of the reasons why there is such a demand for digital marketing professionals is that there is a skills gap in the industry.

It’s hard to find people with the right set of digital skills, as well as the other hard and soft skills needed to be a part of a successful team. So, what is it that employers are looking for?

  • Hard skills like copywriting, analysis, Coding, sales skill etc )
  • Soft skills like creativity, problem solving, Collaboration, leadership, etc )

3) What qualifications do you need ?

Digital marketing is a field where experience is often just as valuable as a recognised qualification.

However, that’s not to say that something such as a degree isn’t useful. A bachelor’s degree in a field related to digital marketing will teach you some of the technical and conceptual skills you’ll need.

4) How can you get experience ?

One of the questions often asked is how you can start gaining some digital marketing experience.

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In reality, there are a few ways you can do so. Let me itemize it below:

  • Freelance
  • keep it to date
  • Create your own
  • Search for internships

Finally, Digital Marketing is a very interesting field and if you’re looking to become an techpreneur, then I would suggest it as a starting point. I will draw the curtain to a close here.

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